Business Alignment

Custell Align

Enterprise to Enterprise Business Alignment

The Challenge: Each organisation needs to deploy an organisation structure and business process that best suits their business.

Unfortunately it’s impossible to structure your organisation to match each of your customers’ or alliance partners without causing mayhem and inefficiencies in your own organisation.  Therefore the silos in your organisation will never match to your customers’ organisation or expectations.

This can cause a mismatch of competing priorities, miscommunications and inconsistent messages all resulting in severe relationship satisfaction issues.

The Solution: Custell Align enables the establishment of a cross functional virtual team for each of your key business relationships.

The program provides the team with the means and empowerment to ensure the silos are all delivering to the customer in alignment. The Custell Align program helps break down the silo based barriers that prevent effective win/win relationships.


“My customer was critical that our company was schizophrenic – different behaviours  across silos that demonstrated a lack of understanding of the customer commitments.Within 9 months Custell Align helped us put a single face to the customer” — General Manager, Services Company

Warning: require_once(./views/css.php) [function.require-once]: failed to open stream: No such file or directory in /home1/custell/public_html/custell/wp-content/plugins/wp-to-top/classes/class-wp-to-top.php on line 41

Fatal error: require_once() [function.require]: Failed opening required './views/css.php' (include_path='.:/opt/php52/lib/php') in /home1/custell/public_html/custell/wp-content/plugins/wp-to-top/classes/class-wp-to-top.php on line 41